About Us



VSure.life is founded by 9 ordinary individuals with a bold ambition to serve South East Asia's communities with insurance protection they truly deserve.
We envision VSure.life to be leading Digital Lifestyle Risk Partner & Insurer of South East Asia. We are on the mission to provide
people with access to affordable insurance on-demand & lifestyles protection in a simple & innovative way enabling social economic empowerment, adequate protection and financial identity


VSure.Life Mobile App is the 1st On-Demand Lifestyle Insurance in South East Asia. Easiest and most convenient way to get protected for your active lifestyle. Fast and easy process, gives you the Peace of Mind & Take Control of what you buy.


You Only Pay What You Use. VSure.life is South East Asia’s first On-Demand Lifestyle Digital Insurance for all types of protection. We have partnered with reputable insurers, in providing affordable insurance plans covering your lifestyle needs. Our mobile application is specifically design for easy on-boarding, viewing of insurance products, price look-up, viewing of the insurance benefits and coverage, making payment and keeping a history of your purchases.

The VSure.life Team

We are ordinary people aiming to serve ASEAN communities with Insurance they truly deserve

Eddy Wong | Chief Executive Officer / MD / Co-Founder
More than 22 Years of Corporate & Commercial Management & People Leadership experience with 3 MNCs (Prudential Asia / WorleyParsons / Experian). Vast experience in the areas of global software development & delivery centre of excellence(COE)/ shared services/ BPO/ KPO, financial systems, enterprise performance management (EPM), governance & controls, auditing and risk consulting ranging from Information & Data Services, Financial Services (Insurance, Banking, Asset Management), Constructions and Property Development, Manufacturing, Retail and Trading Services, Facilities Management, Oil and Gas, IT Services and Integrations, Corporate Services and Financial Intermediaries.
Jason Ho | Chief Operation Officer / Co-Founder
More than 25 years of experience in the Information Technology industry (with different MNCs – Siemens, Logica, Experian) covering Global Product Software Development & Delivery Centre of Excellence, Global IT Service Delivery, Project Management, IT Outsourcing, Business Application Implementation and Roll-out covering a range of business domains from Credit Risk Management, Fleet Cards Management, Planning Permission and Building Control, Customer Information and Billing System, Document / Content Management and Workflow System in a number of different industries from Banking and Finance, Public Utilities (Energy and Water), Government agencies – City and Town Councils, Forestry and Environment, Oil and Gas.
Jason Wong | Chief Marketing Officer / Co-Founder
Jason is currently the Biz Development Director of VenturionTech Global S/B. He has over 16 years of experience in IT sales, PMO, software development and delivery with Select-TV, CSA Bhd and Oneworks S/B. His early involvement in the insurance industry was with the motor insurance in regards to motor vehicle digital claims process flow. He was also one of the key driver behind the success of an APICTA award winning startup.
Alston Yong | Chief Actuarial & Product Officer / Co-Founder
Alston is a regional pricing actuary in one of the top global reinsurance company. He is currently based in Singapore. He has over 4 years industry experience, specialist in General Insurance. He has also engaging with various insurtech projects, like operation automation, big data in insurance, and market studies on liberalisation of property and motor insurance in Malaysia.
Cheryl Lee | CFO
Highly skilled in finance, accounting, audit and experienced in people management with 20 years of working experience with MNCs and local companies. Qualified accountant, a member of CPA Australia with a B. Commerce specialised on Accounting & Finance from Curtin University of Technology.
Kah Seong
Co-Founder
Donna Lim | Head of Sales
Worked at Malaysia Airlines for 6 years gaining vast experience in Customer Service. This was followed by 8 years of Marketing and Sales experience with various companies namely AT&T Communications Services, Cell Network, Commerce Assurance and Allianz General Insurance. Headed the recruitment of new corporate and individual clients through personal selling and marketing campaigns. Provided pre-sales and post-sales customer service to new and existing clients in provisioning their orders and requests.
Ng Eng Yew | Head of Operations

Suffian Suboh | Business Investment Director
En.Suffian graduated from George Washington University, United States of America with a Bachelor of Business Administration in 1999 and Master of Science in Information Systems Technology in 2000. He began his career with Petroliam Nasional Berhad as a Systems Analyst, overseeing the SAP (systems, applications & products in data processing) systems and later joining an engineering company having diverse business activities such as construction and property development, project management, oil and gas support services, manufacturing and electronics and communication. Thereafter he joined a tin and anthracite trading firm as Logistic Manager and was later in charge of the coal and anthracite operations responsible for the implementation of structured off-take and structured finance strategies to secure supplies and mitigate operational and commercial risks.

How VSure.life Works


Facial identification and verification is a security feature to protect the consumer from identity fraud. VSure wants to make sure you are who you are purchasing insurance. In five easy steps, you will get protected on-the-go.




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Step 1
  • Download & Register / Login
  • Easy onboarding with Email / Facebook / Google+ registraion or login
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Step 2
  • Select Insurance to purchase
  • Choose from listing of insurance products that suits your lifestyle
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Step 3
  • View Insurance product plans and information
  • Insurance product plans and information at your fingertips
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Step 4
  • Provide Personal Information (KYC)
  • One time provision of your personal information upon purchase on our Know-Your-Customer (KYC) page for future purchases and your information is protected
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Step 5
  • Buy & Make Payment
  • Simple and quick purchase & making payment online

You Only Pay What You Use


Partner & Affiliates


Download VSure App

Easiest and most convenient way to get protected for your active lifestyle.

Fast and easy process, gives you the Peace of Mind & Take Control of what you buy.