You Only Pay What You Use is South East Asia's first On-Demand Lifestyle Insurer, for all types of protection. is founded by 9 ordinary individuals with a bold ambition to serve South East Asia's communities with insurance protection they truly deserve.
We envision to be leading Digital Lifestyle Risk Partner & Insurer of South East Asia.
We are on the mission to provide
  • people with access to affordable insurance
  • on-demand & lifestyles protection in a simple & innovative way
  • enabling social economic empowerment, adequate protection and financial identity

The Way


On-Demand Insurance

On-Demand Insurance ("Get me early access!") (Pre-registration function)

Fair Health & Medical

A form to fill in for interested individuals before launching of


Affordable Term Life

You freely choose how much you want to pay and be covered for!

The Team

We are ordinary people aiming to serve ASEAN communities with
Insurance they truly deserve


More than 22 Years of Corporate & Commercial Management & People Leadership experience with 3 MNCs (Prudential Asia / WorleyParsons / Experian). Vast experience in the areas of global software development & delivery centre of excellence(COE)/ shared services/ BPO/ KPO, financial systems, enterprise performance management (EPM), governance & controls, auditing and risk consulting ranging from Information & Data Services, Financial Services (Insurance, Banking, Asset Management), Constructions and Property Development, Manufacturing, Retail and Trading Services, Facilities Management, Oil and Gas, IT Services and Integrations, Corporate Services and Financial Intermediaries.


More than 25 years of experience in the Information Technology industry (with different MNCs – Siemens, Logica, Experian) covering Global Product Software Development & Delivery Centre of Excellence, Global IT Service Delivery, Project Management, IT Outsourcing, Business Application Implementation and Roll-out covering a range of business domains from Credit Risk Management, Fleet Cards Management, Planning Permission and Building Control, Customer Information and Billing System, Document / Content Management and Workflow System in a number of different industries from Banking and Finance, Public Utilities (Energy and Water), Government agencies – City and Town Councils, Forestry and Environment, Oil and Gas.


Jason is currently the Biz Development Director of VenturionTech Global S/B. He has over 16 years of experience in IT sales, PMO, software development and delivery with Select-TV, CSA Bhd and Oneworks S/B. His early involvement in the insurance industry was with the motor insurance in regards to motor vehicle digital claims process flow. He was also one of the key driver behind the success of an APICTA award winning startup.


With more than 16 years of Information Technology and Software development , Sree fits right in with V-sure vision to become Asia's No.1 on-demand insurance provider. His vast knowledge in the Ai, Blockchain and Business intelligent.


Esteemed Finance Professional (Regional Financial Controllership) with vast experience in various industries namely Information Services, IT, Media & Advertising, Oil & Gas, Event Management, Trading as well as Auditing. With strong sense of responsibility, hands on management & excellent communication skills of over 20 years.


Alston is a regional pricing actuary in one of the top global reinsurance company. He is currently based in Singapore. He has over 4 years industry experience, specialist in General Insurance. He has also engaging with various insurtech projects, like operation automation, big data in insurance, and market studies on liberalisation of property and motor insurance in Malaysia.




Worked as Head of Operations for Hitwise, an Australia internet intelligence startup, acquired by Experian on 2007. Rich experience in consumer insights and digital transformation expert with 16 years of diverse experience in Fortune 500 companies namely Citigroup, Royal Dutch Shell and Hewlett Packard.

Read Bio

Eddy Wong

Read Bio

Jason Ho

Read Bio

Jason Wong

Read Bio

Sree Murthi

Read Bio

Jerry Yeoh

Read Bio

Alston Yong

Read Bio

Shi Hao

Read Bio

Kah Seong

Read Bio

Alex Chi

Get your access now

Sign up and join us to usher in South East Asia's personalized on-demand lifestyle protecter!